One More Step...

Now that you’ve completed the intake form, please watch this quick video before our consultation for next steps.

Market Overview

Castro Valley Ca market reports each month with detailed overviews about where the market stands.

Pricing Strategy


We leverage buyer psychology to get you the most money.

We create an auction effect by demonstrating the most value on the market for the price and driving competition between buyers rather than the buyer negotiating against you.

We look at real buyers who have purchased properties similar to yours to determine relevant properties which leads us to our price recommendation.

This pricing pyramid shows price variances from the market affect our showing capability.

A Cutting Edge Approach

The art of selling a property comes in the science of marketing to deliver the BEST result.

Worldwide Reach

96% of homebuyers start their home search online so we cast a wide net to capture potential buyers across the internet

Hyperlocal Impact

We continue our marketing strategy by getting hyperlocal and ensuring that we capture every potential buyer in our local market.

Influential Messaging

We are connected to some of the most influential communities both locally and on the international real estate scale – and your property is our priority.

Maximum Exposure

We start by going BIG – making sure that your home looks incredible online and is in front of the right people, at the right time.

Your Home's Story, Told Digitally

We tell your property’s story through stunning professional photography, gorgeous virtual tours and an emotion-evoking digital neighborhood tour.

Optimized For An International Audience

Your listing will be translated into 19 languages and distributed in 55 countries across 500+ websites.

Digital Marketing Ninjas At Your Service

We hired the most innovative marketing company in real estate to leverage millions of datapoints to put your property in front of qualified and motivated buyers.

Hyperlocal Impact

Listing Launch Event

We curate a select group of prospective buyers and neighbors to preview the property. This event heightens potential buyer’s euphoria and instills urgency.

Buyer Instant Capture Signs

We capture prospective buyers when they are at their peak of curiosity – right in front of your property. Where allowed, we include a text sign to capture their information and buyers are followed up with in five minutes or less.

Neighborhood Campaign


Buyers often find out about a neighborhood because they visit a friend or family member there. We activate your neighbors to drive more interest by mailing the neighbors personalized postcards to let them know your property is for sale.

Leverage My Network As Yours

Premier real estate network for marketing luxury homes

Highly selective community of agents catering to the special audiences


We sell luxury real estate


Ultimate networking community for successful professionals.

Massively influential donor community

Flawless Execution

Large Call to Action Headline


Our objective is to create the auction effect to drive up your price so that we can pick the best offer. Beyond price, we will determine the best offer based on the terms of the transaction and you’ll get to watch the offers come in real time with our instant email notification.


Rest assure that you are in good hands,we are passionate about being able to assist you during this process. We are confident that you will recognize that the

Lou Realty team can be entrusted with all your future real estate needs. As many agents grow frustrated with newer technology, here at Lou Realty we embrace it. We strive to provide for our

clients, our team is devoted in covering all aspects of real estate including current market changes, digital marketing trends and recognizing new innovations. We

thrive when it comes to educating and implementing new technology.

Large Call to Action Headline

Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here


In Alameda county, the buyer chooses the title company. The title company will prepare your closing documents and to ensure that everything is done with your best interest in mind.

Selling your home is one of the largest financial decisions you will make, we pledge to put your personal and financial needs as priority.

Your Paragraph text goes Lorem ipsum dolor sit amet, consectetur adipisicing elit. Autem dolore, alias, numquam enim ab voluptate id quam harum ducimus cupiditate similique quisquam et deserunt, recusandae. here

Fee Structure

Gold

5%

  • Market on MLS with detailed description

  • Neighborhood Mailing

  • Driveby Buyer Capture Sign

  • Professional Photography

  • Showings Done Via Supra Lockbox

  • Limited Targeted Ad Budget

  • Printed Flyers

Platinum

6%

  • Everything In Gold Plus...

  • HD Magazine Quality Photography

  • Interactive Virtual Tour

  • Neighborhood Video Tour

  • Showings Done With Listing Team

  • Increased Targeted Ad Budget

  • One-Hour Staging Consultation

  • Professional Cleaning

  • Listing Launch Event

Black

7%

  • Everything In Platinum Plus...

  • Aerial Photography

  • Home Staging

  • Coordinating of Vendors

  • Cosmetic Enhancement

  • Expanded Targeted Ad Budget

  • Magazine Ad

FROM BEGINNING TO END

We’ll will walk you through each of the steps in the home selling process.

  • STEP 1: SIGN DOCUMENTS
    When you’re ready, you’ll sign the listing agreement and necessary disclosures which allow us to get to work for you.
  • STEP 2: LISTING PREP
    We will get to work on prepping your listing for the market including staging (if necessary), coordinating vendors and photography. We’ll begin teasing your property to our network.
  • STEP 3: LIVE LAUNCH
    Your listing will hit the market and we will begin our online marketing campaign to drive as much traffic to your property as possible.
  • STEP 4: LAUNCH EVENT
    During the listing launch event, we preview your property to a curated list of potential buyers and your neighbors to help drive buzz.
  • STEP 5: SHOWINGS
    Showings will continue until we have a quality offer.
  • STEP 6: OFFER REVIEW
    Offer review enables us to negotiate the best terms for your sale to get you closer to your goals.
  • STEP 7: DUE DILIGENCE PERIOD
    The buyer performs their due diligence period which can range from 7-45 days. Typically, buyers will close within 30 days.
  • STEP 8: CLOSING
    We will close on the property and you’ll receive your funds via wire transfer on closing day. Unless negotiated otherwise, the buyer will take possession of the property on closing day.

About Me

I’ve been in real estate since 2004 helping clients buy and sell residential real estate, I take great pride in each new client I represent. Whether you’re looking to buy your first home, are preparing to purchase your dream “forever” home, or are in the market to sell, I’m eager to put my experience and resources to work for you. As an expert in the Bayarea market, I know firsthand how to effectively negotiate deals on behalf of my clients.

I also understand that buying or selling a home can be a stressful and confusing process, which is why I’m always available to answer questions and explain next steps so that my clients can move through their deals with confidence and peace of mind. My goal is to make myself as accessible as possible to each of my clients to ensure they have the best experience buying or selling a home.

Frequently Asked Questions

When is the best time to sell my home?

This frequently asked question cannot be answered with a simple or general answer.  Every real estate market is different, therefore, the best time to sell a home will be different from real estate community to real estate community.  In most cases, the spring months are the best time to be selling a home.  The spring months will vary from community to community. In some cases, selling a home during the fall and winter months actually maybe better than waiting until the spring real estate market. This is due to a combination of many factors including lower competition and that serious buyer’s are always looking for a home, just to mention a couple factors.

While we have tested our strategies and proven success with them, we believe that this process should be as enjoyable and pain-free as possible. We will curate a bespoke experience for you that protects your privacy and brings you closer to your goals.

How do I buy and sell at the same time?

Consider a home equity loan or bridge loan: If you have equity in
your current home, you could free up cash to cover your down
payment, closing costs, and additional expenses while
maintaining both properties. A bridge loan makes it possible to
finance a new house before selling your current home. Or
Consider a contingency clause: When submitting an offer on a
new house, you can include what’s called a sale contingency. This
states that your offer is pending the sale of your current home. If
your home doesn’t sell in the specified timeframe, you can back
out of the deal unscathed. Though not every seller will agree to
these terms, but if the market is slow there’s a chance they’ll
consider it.

Generally, this is done through a simultaneous close which means you close on both transactions at the same time. We have extensive experience in this type of transaction and it is our pleasure to coordinate your experience to make it as smooth as possible.

Is your commission negotiable?

Commission is negotiable, just like everything else in real
estate. This being said, the saying “you get what you pay for,”
often is true when it comes to real estate. If a Realtor offers a
lower commission, do you think they will negotiate aggressively
on your behalf when it comes to the price?  Also, if you were
working for a reduced hourly wage from your “normal,” would
you work as hard as you normally would?  The answer is likely
not.  Choosing a Realtor based solely on the fact they offer the
lowest commission amount is a top mistake made by home
sellers when choosing a Realtor to sell their home.

We offer a menu of commission offerings giving you flexible options so that you can pick the professional fee that you are most comfortable paying. Remember, we work for free until your property sells so there is no cost until the deal is done.

Can you help me coordinate vendors?

Yes of course! Due to the nature of coordinating vendors, this service is reflected in our menu of services. Generally, this is most common with vacant properties due to the property owner’s inability to be present for the services.

When only the best will do, we’re the ones to hire.


Oliver Lou

510.760.4384

Hello@thegreaterbayarealiving.com